&co. pr has worked with Chicken Pharm, which opened in downtown Petaluma on November 11, 2018. This family-friendly neighborhood serves up locally sourced, elevated home-style cuisine in a lively, casual setting. &co. pr has led all public relations initiatives pre- and post-opening, including timeline of exclusives on the menu, media previews, writing and distributing all press materials such as press kits, releases, media alerts and targeted pitches. &co. pr has secured coverage in outlets such as Zagat SF, The Press Democrat, 7×7, Eater SF, Urban Daddy SF, Timeout SF, FSR Magazine, Petaluma Argus Courier, Sonoma Magazine, among others.
Case Study: Salt Craft
Jamie Tobin worked with Matt Greco during his time as Executive Chef at The Restaurant at Wente Vineyards, leading the public relations efforts for the restaurant and hospitality side of the Wente Vineyards business. After leaving The Restaurant at Wente Vineyards, Matt hired Jamie’s new agency, &co. pr, to handle all the public relations efforts for his new Bay Area restaurant, Salt Craft. This chef-driven casual restaurant is set to open its doors this winter in downtown Pleasanton, CA. Matt, who has over 20 years of experience in the restaurant industry, has created a unique concept that redefines the casual restaurant formula and brings craftsmanship to the forefront. &co. pr will handle all the pre-opening, opening, and post-opening initiatives, as well as the social media launch strategy. This includes a timeline of exclusives on the menu (as the opening gets closer), media previews, concierge and event planner events, photo shoots, and writing and distributing all press materials such as press kits, releases, media alerts and targeted pitches. With the deployment of the initial release announcing the opening, &co. pr secured coverage in outlets such as Diablo Magazine, San Jose Mercury News, Zagat, East Bay Times, San Francisco Business Times, and Plate Magazine.